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5 Simple Tips for Updating Content on Your Website

5 Simple Tips for Updating Content on Your Website

We have already presented some advantages over the method of updating content in a previous post to get even better evergreen content. But that doesn’t mean you should start updating posts like there’s no tomorrow.

Check now for some precautions you need to take before republishing these materials.

1. Analyze if the content is worth updating

Updating content is not just about changing its date or creating an extra paragraph. This is unlikely to work, as it’s such a small thing that it shouldn’t have any effect on your strategy.

Another detail is to pay attention to the type of content. If it’s news or a very factual post, it’s probably not worth updating it as it is perishable by nature. The case of evergreen content is different, as it is content that does not have an expiration date and can always remain current, as long as it is updated.

So do some analysis to understand if this update will deliver results. This analysis can be done in several ways. We will cite two:

  • Take the keywords most relevant to your business and see where your post or page is on Google.
  • You need to compete hard with competitors if you want to have good organic results. Advance Web data shows that 76% of clicks in Google results are between 1st and 6th position. If you want organic results and you’re not at least in the 6th position, you need to improve.

And remember: this is a constant review. An updated post can climb the rankings, but there is no guarantee that it will stay there forever.

  • Time of year and occasional updates: The beginning of the year, Carnival, Christmas, Black Friday, back to school, and commemorative dates, in general, are good times for you to update your content and promote them. You can use a special date to promote related content. Instead of creating a new one, update an existing one, make it better, and re-promote it to your audience.
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And even if it’s not a commemorative date, many materials need annual updates. That’s because your content may contain very old statistics, outdated practices, nomenclatures that have been modified, and a series of small details that can make a lot of difference in the final content.

2. Write down everything about old content

You must know everything that has been updated in a piece of content. To create a spreadsheet and put in there that you’ve changed the URL (if any, which we generally don’t recommend), changed the title, added images, changed the CTA, added links, etc.

If it’s a blog post, also put the number of views and leads generated organically before the change. Filter on a date (example: 30 days) and after that date compare with the new results to see if it was worth the effort.

3. If it’s a blog post, don’t forget to change the date

An updated post is like a new post. So, when republishing it, don’t forget to change the date so that it goes up in the feed and appears on the first page of your blog.

4. If you changed the URL, don’t forget the Redirect 301

Some posts and materials here from RD got a new URL when they were updated. We don’t recommend it very much, but it’s necessary when you need to optimize a post for SEO and the old URL is too long, for example.

In this case, Redirect 301 is critical to passing authority from the old URL to the new one. Furthermore, this will prevent links (internal and external) that were pointing to the old URL from becoming invalid.

5. What is not a content update?

The content update is the union of several factors and not the simple addition of punctual and low-effort things like:

  • Change only the date;
  • Add a paragraph;
  • Correct;
  • Add an image;
  • Change the title;
  • Change the CTA.

Now, if you change the date, add new information, correct errors, add more images, change the CTA and change the title, then yes, we have a content update as required!

The Author

Oladotun Olayemi

Dotun is a content enthusiast who specializes in first-in-class content, including finance, travel, crypto, blockchain, market, and business to educate and inform readers.