6 Tips for More Effective Influencer Marketing Strategy

6 Tips for More Effective Influencer Marketing Strategy

Influencers are increasingly present in the lives of companies and consumers. This is true both in the context of large-scale sales markets and also in more complex negotiations. Therefore, it is worth understanding how they can fit into your Digital Marketing strategy.

How to Choose the Right People for Your Influencer Marketing Strategy?

A lot of people connect the word influencer (or influencer) only to big internet celebrities. However, the truth is that companies have many types of partnerships that can be made. The secret is in finding someone who makes sense for your brand. Did you know, for example, that this person may already be at your company?

Okay, maybe not necessarily you (or yes, who knows!). You need to map the influencers in your segment, who are the people who make up your consumers, what types of content your potential consumers follow.

During this analysis, you need to consider what the purpose of the Influencer Marketing campaign is, in addition to the size of your company and your budget. If you want to “shoot a cannon”, you need to find an influencer who has a considerable following. Thus, it will reach more people, of different profiles.

On the other hand, so-called micro-influencers can be more useful in a B2B influencer marketing campaign, for example. In the case of a more complex sale with a larger ticket, a video of an expert testing their product may make more sense. Remember, however, that any campaign has to connect with the reality of that influencer.

Tips to Get the Best Out of Your Influencer Marketing Strategy

Now that you already know that your company can work with influencer marketing and generate good results, it is important to pay attention to the tips below to extract the best possible results from your actions.

1. Don’t limit creativity

Don’t let your insecurity about dealing with your brand in an environment not as controllable as your networks impose obstacles on the way you will structure your Influencer Marketing campaign. Remember that people want real, truthful messages, so don’t be afraid to be bold and creative.

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2. Marry channels, cross campaigns, and explore combinations

An Influencer Marketing strategy may only involve an influencer, but it is never just about the influencer. Think about how you can use your other channels to increase the reach of your message. If you intend to use more influencers, create a dialogue between your communications and ensure that the actions are not publications that do not talk.

3. Micro or big influencers?

In order not to make a choice that will bring you more costs than results, think about your goal. Great influencers tend to draw more attention due to the number of people they can mobilize, however, micro-influencers tend to have a more intimate engagement.

Don’t get carried away by the number of followers, but by the results that this influencer will add to your Influencer Marketing strategy.

4. Beware of squares

Not always an influencer will communicate with the people of the city in which they are located. Ask your influencer what the main cities of their followers are to understand if advertising with them makes sense.

For smaller companies, advertising with influencers that will bring people from other cities or that will generate demand that you can’t meet can cause frustration among these consumers, so research very well before signing your contract.

5. Be aware of your influencers before and after the behavior

Nowadays, influencers are more aware that their social networks are their brands and, most of the time, they try not to get involved in controversies that could tarnish their image. When this happens, it is common for followers to demand an attitude from that influencer’s sponsors, asking if the attitude or comment matches your brand’s values.

In order not to generate any kind of crisis, if your influencer’s behavior does not match what you preach as a company, the best solution is to terminate the contract. And, before signing a contract, do a Google search for controversies and the last 6 months of content from that influencer.

If the dialogue held is by your principles, close your contract with peace of mind.

6. Publish an Ad

It is very important to make it clear in your communication with the influencer that it is an advertisement. Veiled advertising is unethical and can be punished by advertising regulations agencies. So always ensure that one of these hashtags is inserted at the end or along the text created by your influencer.

The Author

Oladotun Olayemi

Dotun is a content enthusiast who specializes in first-in-class content, including finance, travel, crypto, blockchain, market, and business to educate and inform readers.