Digital Marketing

7 Marketing Skills That Help Teams Produce Great Content

7 Marketing Skills That Help Teams Produce Great Content

Many of us have learned that marketing can enhance people’s lives after meeting with hundreds of marketers over the last few years.

However, in an industry that changes fast, marketing skills and career advancement are difficult to come by. Each week, it seems, organizations demand a more advanced skill set from their staff, ushering in a new era of marketing professions like Full-Stack and T-Shaped Marketer.

When it comes to offering value, brands that can successfully bring together a diverse group of individuals, marketing abilities, and distinct viewpoints have a significant advantage.

This is why we’ve broken down the top 7 critical marketing abilities that allow some of the world’s best brand teams to continuously produce amazing content. Let’s get started!

7 team marketing talents that are priceless

Having a diverse set of talents and tools allows your team to generate a wide range of successful marketing strategies while also allowing each marketer to shine individually.

These seven high-level marketing abilities will help your team maintain maximum flexibility and distinctiveness.

1. Storytelling

There appears to be a widespread perception that marketing was always about telling stories – and that marketers are always great storytellers. That, however, may not be the truth.

According to LinkedIn, the number of marketers who listed “storytelling” as a skill on their profile was outdated some few years ago. As a recognized marketing discipline, it didn’t exist at all.

Nevertheless, according to their profile descriptions and list of abilities, between 7 and 8% of all marketers on LinkedIn globally identified as storytellers.

As a marketer, storytelling entails more than simply explaining what your product or service does or has accomplished. To properly communicate with them honestly and engagingly, great storytelling necessitates a profound knowledge of human emotions, motives, and psychology.

2. Setting priorities

There’s still plenty to do, as many marketers know all too well.

Being a good prioritizer is one of those marketing abilities that isn’t talked about enough but is critical to your team’s and content’s success.

Saying yes to a few exceptional content ideas/opportunities while saying no to others is the key to consistently great content.

3. Collaboration

Why is it important to work as a team? To get a product or service off the ground, there is an ever-increasing demand for collaboration among specialists (teams) within firms.

The most effective marketing teams work together on two levels:

  • Messaging: Ensuring that what is expressed is consistent across all mediums (blog, website, social media, etc.). Having a defined message across media is a vital element of growing your brand, whether you’re launching a full-fledged marketing campaign or simply posting a video to Facebook. We’ve discovered that having good collaboration tools makes all the difference.
  • Distribution: Planning and scheduling the distribution of content for optimal impact across channels. Your communications may never reach their target markets if you don’t have a robust distribution plan in place. A marketer’s ability to not only generate goods but also to deliver those assets efficiently across many channels is a valuable asset.
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The campaigns will have a far higher chance of success if you combine the correct set of marketing talents in both messaging and distribution.

Trust is at the heart of any successful team collaboration. The willingness and openness to communicate with coworkers on your direct team and throughout the company exemplifies trust.

It’s up to you to create space for individuals to meet and discuss ideas (physically or electronically).

4. Making a mental image (Visualization)

Humans are visual creatures by nature. Hundreds of millions of neurons in the brain are dedicated to visual processing, accounting for roughly 30% of the whole cortex, compared to 8% for touch and only 3% for hearing.

To put it another way, the most effective marketing teams cannot only transmit messages in written form but also produce outstanding designs that help tell a captivating visual story.

A marketing team that is fearful of failure and prepared to undertake hundreds of tests to swiftly validate concepts will typically outperform a marketing team that puts all of its eggs (ideas) in one basket (channel/campaign).

5. Analyzing

We’re all somewhere on the analytics expertise spectrum as marketers (whether we realize it or not!) We all have a basic layer to work from, from the analytics gurus to those of us just getting our feet wet in data analysis.

Whenever it comes to marketing and analytical, the ability to ask smart questions is a critical marketing skill to have on any team.

The concept of “Crawl, Walk, Run” is one manner we like to think about addressing analytics. If you’re just getting started, it can look like this:

  • Crawling: What are the most popular channels for engagement?
  • Walking: What methods and/or strategies are you using to increase your engagement?
  • Running: How do we improve engagement? What channels, techniques, and strategies should we use?

6. Experimenting

How many of you have questioned how some marketing teams can come up with so many brilliant ideas?

Their secret is that for every great marketing idea or project, there were dozens (if not thousands) of minor setbacks.

A marketing team that is fearful of failure and prepared to undertake hundreds of tests to swiftly validate concepts will typically outperform a marketing team that puts all of its eggs (ideas) in one basket (channel/campaign).

7. Learning

We like to assume that being a great marketer is a continual journey that will never be fully completed.

Knowledge, enthusiasm, and skill are intangible traits that don’t come naturally to most of us. Years (even decades) of hard labor, blunders, self-reflection, and personal growth are frequently required to achieve these goals.

The Author

Oladotun Olayemi

Dotun is a content enthusiast who specializes in first-in-class content, including finance, travel, crypto, blockchain, market, and business to educate and inform readers.