One of the most popular terminologies in blogging today is SEO. Newbies often get confused or overwhelmed easily. Even experienced bloggers do get frustrated when they have put in the work and their sites are still not visible on the first pages of search engines. This piece would judiciously explain SEO, how it works, its importance, and how one can take advantage of it.
What is SEO?
SEO is an acronym for Search Engine Optimization. It is the mechanism that is used to rank websites on search engines based on their quality of content and smart use of keywords. It is a system that is used to rank the accessibility of websites on search engines after users run searches by using keywords.
The essence of SEO is to improve the visibility or the degree of exposure that a website or blog post has on search engines. When an internet surfer types in questions on Google, Bing, or any other search engine, the browser will display results as web pages in a certain order. This order is systematically formed through the interpretation and relevance of keywords by SEO.
How exactly does SEO work?
To best understand SEO, it will be better to think of web pages as pages inside of a book and websites as books. Now imagine a library filled with books. That is exactly how the internet works.
Blogposts (can also be referred to as webpages) contain information that certain people might need the same way information can be found in traditional pages in a book. People read blog posts to find information in the same manner that books are read traditionally to obtain knowledge.
In a traditional library, books are systematically arranged in a way that library users can easily get access to information. Practically, it doesn’t exactly work the same way with the internet because the internet is built with complex codes and algorithms however, the same logic surrounds the internet realm.
Search engines are built in a manner whereby all the web pages on the internet are properly analyzed and arranged in order of importance or relevance to the purpose they serve or the questions they answer. They return the best answers for questions asked after analyzing all the contents that might have served as the potential best answer.
The Importance of SEO
The pertinency of SEO cannot be overemphasized. The following bullet points highlight the relevance of search engine optimization to websites.
- It is the purest form of attracting visitors to one’s website without running paid adverts. One’s webpage can easily get to the top of the first page by promoting the website on such a search engine.
- It makes it easy to provide answers to questions that users might have asked or will ask in the most acceptable and reachable way.
- SEO provides smooth traffic that can easily be converted to sales.
- Proper optimization of a website would improve the experience of website visitors which can ultimately lead them to come back.
- An optimized website would rank faster, longer, and better than similar unoptimized websites due to the advantages provided by SEO.
- It makes it easier to build one’s social media channels as well.
The Phases of the Search Engine Optimization Mechanism
The different phases of SEO include crawling, indexing, page optimization, content optimization, and website promotion. These stages have been broadly categorized into three two by one of the world’s digital marketing agencies. The three broad categories include Technical Search Engine Optimization, On-Page Search Engine Optimization, and Off-Page Search Engine Optimization.
This aspect of SEO has nothing to do with the content of a webpage or blog post. It has more to do with the structure or framework of a website. It makes it possible for search engines to crawl and index such websites.
Technical SEO can be performed by using the right domain and optimizing the framework of the website by taking care of the robot.txt. robot.txt is a text file that gives authorization to search engines as to whether they should index a website or a webpage.
Other ways that can ensure the technical optimization of a website are by optimizing the error (404) page of a website, speed test, optimizing sitemaps, making it more mobile-friendly by using the right themes, and using web tools such as Google Console properly.
These ways would ensure that the crawling, indexing, and interpreting of the website framework is properly structured.
This can also be regarded as content optimization. It solely has to do with the way the quality of the content and its arrangement on a webpage.
It starts right from the title of the blog post to the optimization of the URL (post weblink). The headings are also optimized in different formats such as heading 1, heading 2, and even heading 3. It depends on the weight of each word.
The keywords are also very important. This aspect is one of the most important parts of on-site SEO. Other important techniques that improve content optimization include the effective use of bullet points in between the texts in the body, adding internal and external links in the body, using images, and adding alternative texts.
Another name for off-page SEO is website promotion. It extends beyond setting up the technical framework for crawling and indexing purposes. It also extends beyond creatively drafting an on-page SEO article. Off-page SEO deals a lot with the building of links that leads to the website or webpage.
One of the greatest determinants or elements considered while ranking websites is the number of backlinks that lead to such websites. It highlights the exposure, trust, and importance of such a webpage or website.
Ranking on the first page of search engines organically doesn’t happen overnight. It requires hard work, perseverance, and the application of up-to-date SEO techniques. This piece judiciously highlighted the process of SEO, how it works, its importance, and the different aspects of a successful SEO campaign. The organic ranking does not sound so easy, but it brings a lot of rewards.